It takes mad skills and webby wisdom these days to get to the top of the mountain. I started my training in 2003. (And man oh man has the Internet changed since then... remember pre-Facebook Internet?) The one constant in regards to the Internet is that things are ALWAYS changing. Since then, I've gained deep wedding industry knowledge and a breadth of experience while developing the comprehensive SEO skills necessary to help my clients achieve a stronger and much more benefiical online presence.
Online success comprises of a harmonious waltz of multiple "pieces" such as a well designed website or blog, well written and informative content (and lots of great photos!), social media signals (even if you're not a big Facebook / Twitter / Google Plus / Pinterest type of person - I'm not - you can't ignore their increasing importance in both search page results and new business conversions on your website).
So yes, the analogy holds true... ranking well on Google (and Bing and Yahoo secondarily) is about creating a compelling, positive experience for the user via great website design, branding and, above all, CONTENT.
Website Analysis and Consultation
We will analyze your website and tell you what's working and what isn't from an SEO perspective. The structure of your website is vitally important to online success. Often, the changes we recommend will be simple and easy to do. But sometimes, serious website renovation or even redesign will be required to achieve optimum results.
Keyword Research and Analysis
This process involves researching your industry and your competition. Finding the right keywords to target is essential. It's one thing to rank on the 1st page for words that aren't queried often. Knowing the keywords appropriate for your region and industry will let us know what to target. And researching your competitors who already have 1st page results will help us know what it will take to get to the top.
On-Page SEO / Content Creation / Meta Data
On-page SEO pertains to all of the things we will do to optimize your actual website, blog and website/blog pages. It includes content engineering (i.e. tweaking the content you already have or creating fresh content), analyzing your meta tags and changing as necessary, and adding keywords and phrases to your site's content to help gain top results.
Building Link Popularity
I used to call this part "link building" but that's kind of old school. While links do need to be built at times, the better term for this process would be building link popularity. This entails creating an "atmosphere" around your web property that encourages, hopefully without being pushy, users to not only engage with your content but social share it and even link to it from their own website or blog. In a world of hyper social sharing, blogging and pinteresting... a website or blog needs to utilize this phenomenon in order to garner web votes and thus link popularity. If you give people a reason to share or like or link to you, chances are, they'll do it.
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