Website Analysis and Consultation
We will analyze your website and tell you what's working and what isn't from an SEO perspective. The structure of your website is vitally important to online success. Often, the changes we recommend will be simple and easy to do. But sometimes, serious website renovation or even redesign will be required to achieve optimum results.
Keyword Research and Analysis
This process involves researching your industry and your competition. Finding the right keywords to target is essential. It's one thing to rank in the top 10 for words that aren't queried often. Knowing the keywords appropriate for your region and industry will let us know what to target. And researching your competitors who already have top 10 results will help us know what it will take to get to the top.
On-Page SEO / Content Engineering / Meta Data Consulting
On-page SEO pertains to all of the things we will do to optimize your actual website and pages. It includes content engineering (i.e. tweaking the content you already have or creating fresh content), analyzing your meta data and changing as necessary, and adding keywords and phrases to your site's content to help gain top results.
Off-Page SEO / Link Building Efforts
This is, by far, the most difficult and challening aspect of comprehensive SEO. And, of course, it's the most important and powerful. This phase involves the creation of inbound links to your website. If you know anything about how Google's algorithims work, you already know that inbound links from good, respected and authority websites is vital to building your PageRank and getting your site to the top of the SERPs (Search Engine Results Pages). This is often tedious work as getting the right sites to link to you on the right pages and in the right way requires patience, perspective, creativity and an in-depth knowledge of how to garner powerful inbound links.
Read more SEO tips and advice
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