Marketing for Photographers
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What does marketing for photographers look like in today's Internet age? One thing: a dominant online presence on Google. Gone are the days of Yellow Pages and even print advertising. Dollar for dollar, ranking in Google's top 10 ORGANIC RESULTS is far and away more beneficial to your business than a big spread ad in The Knot, In Style or Grace Ormonde magazine. While it's nice to be featured in a magazine, it's even nicer to rank in the top 10 for high value search phrases.
So then, marketing for photographers should be changed to online marketing for photographers.
Online Marketing Tips for Photographers
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Our advice to photographers looking to grow their business is to, frankly, get to the top 10 on Google and stay there!
Photography studios who rank in the top 10 enjoy significant competitive advantages over other competitors in their marketplace. Because of the INSANE amount of competition in today's wedding and portrait photography world, ranking in the top 10 guarantees a lot more traffic to your website than those photographers not in the top 10. Ranking in the top 10 for high value search phrases can be the difference between making 30k a year or six figures.
Let me tell you a bit about my story and what I’ve seen happen in the photography industry over the last 6 years in Denver, Colorado.
When my wife, Julie Harris, started her wedding photography business in 2003, I made it my business to find out who the major players were in the marketplace at that time. I researched the competition and did my homework. Thankfully, I discovered that I had a knack for SEO. In Julie’s very first wedding season, she booked over 30 weddings (granted, she was only charging $1200 per wedding). Even so, Julie and I quickly discovered that being at the top of Google had its rewards. She also did quite well with her portrait business too due to search engine traffic. Since 2003, Julie has become one of the most successful and prominent wedding and portrait photographers in the state of Colorado. Her search traffic is second to none in the state and we have both been very thankful for the success that she has enjoyed.
Not to divulge too much information but Julie's business has benefited PROFOUNDLY from her high placement on Google. She easily cracks 6 figures and then some every year.
In closing, I would HIGHLY RECOMMEND making the necessary investment to attain top 10 rankings on Google. In today's day and age, it simply is the very best thing you can do for your business in terms of marketing. I hope you'll contact us so you can learn more about our services and how we can help make your business more successful.
BTW: We guarantee our work and use only white hat seo techniques. Contact us here to learn more.
